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    Three Simple Steps To Generating Repeat Traffic

    Most authors believe that the best way to boost hits to their site is to draw in new traffic. While this is a very effective technique many over look the huge impact repeat traffic can have on their stats. As a site owner, one of your most important tasks is to make your site a place where people will want to visit again and again.

    While there is no magic formula for generating repeat traffic there are three simple steps you can take to encourage your visitors to come back for regular visits.

    Step One: Create a stunning site with valuable informative and entertaining content. If your site hosts little more than a bullet list of your titles and a brief blurb for an author bio there will be little to draw the visitor in. Engage your audience with a site design that pleases the senses and content that stimulates their brain and youíll keep them coming back again and again.

    Step Two: Update frequently. The more often you update your site the more often people will return. This means adding new content as well as updating or improving existing content when possible. Consider including a "whatís new" section so that people can quickly find out what has been added since their last visit.

    Step Three: Set up a mailing list or newsletter to let interested parties know when your site has been updated. By sending out a mailing each time you update your site youíll encourage people to stop by to see whatís new.

    Creating good content, maintaining frequent updates and sending out announcements will go a long way to helping you generate repeat traffic to your site.


    Make it easy for visitors to spread the word about your site. Encourage word-of-mouth marketing by including "share this site with a friend" links, web rings, banner exchanges and newsletter forwarding.

    Respect your visitorís privacy. Never share, trade or sell your visitorsí email addresses without their permission. Building trust is a wonderful way to build relationships with your site visitors.

    Copyright © 2004 Dawn Seewer

    Dawn Seewer is the owner ofAuthor Shoppe, a design firm specializing in web site creation and promotional products for authors including bookmarks, stationary, magnets and more. To find out more about Author Shoppe, our services and our products please visit us on the web at

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ

    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)


    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper


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    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

    WEEKLY WRITES: 52 Weeks of Writing Bliss! by Shery Ma Belle Arrieta-Russ

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